JICCE (한국정보통신학회)
Current Result Document :
| 한글제목(Korean Title) |
A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies |
| 영문제목(English Title) |
A Meta-analysis of the Relationship between Mediator Factors and Purchasing Intention in E-commerce Studies |
| 저자(Author) |
Soo-Tai Nam
Chan-Yong Jin
Jaesung Sim
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| 원문수록처(Citation) |
VOL 12 NO. 04 PP. 0257 ~ 0262 (2014. 12) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result by integrating and analyzing many quantitative research results. This study will find meaningful mediator variables for criterion variables that affect purchase and repurchase intentions in e-commerce, on the basis of the results of a meta-analysis. We reviewed a total of 114 e-commerce studies published in Korean journals between 2000 and 2014, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study. In this meta-analysis, the path between trust and purchase intention showed the biggest effect size. The second biggest effect size was found in the path between commitment and purchase intention, while the smallest one was obtained with perceived. Thus, we present the theoretical and practical implications of these results and discuss the differences among these results through a comparative analysis with previous studies.
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| 키워드(Keyword) |
E-commerce
Meta-analysis
Purchase intention
Satisfaction
Trust
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| 파일첨부 |
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